Privacy Policy | Insurge GTM

1. Introduction

Insurge GTM ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this policy carefully. By using our website, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Information You Provide

When you book a consultation or contact us, we may collect:

Name and contact information (email address, phone number)
Company name and job title
Information about your business and sales needs
Any other information you choose to provide in forms or communications

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

Device information (browser type, operating system, device type)
IP address and approximate geographic location
Pages visited, time spent on pages, and navigation paths
Referring website or source that led you to our site
Interactions with our content and advertisements

3. Cookies and Tracking Technologies

3.1 Essential Cookies

We use essential cookies that are necessary for the website to function properly. These cookies enable basic features like page navigation and access to secure areas of the website.

3.2 Analytics and Performance Cookies

We use analytics tools to understand how visitors interact with our website. This helps us improve our content and user experience.

3.3 Marketing and Advertising Pixels

We use marketing pixels and tracking technologies from third-party advertising platforms including but not limited to:

Google Tag Manager: To manage and deploy marketing tags
Google Analytics: To analyze website traffic and user behavior
Facebook/Meta Pixel: For advertising, remarketing, and conversion tracking
LinkedIn Insight Tag: For B2B advertising and analytics

These technologies allow us to:

Measure the effectiveness of our advertising campaigns
Show you relevant advertisements on other websites (remarketing/retargeting)
Build custom audiences for targeted advertising
Track conversions such as consultation bookings

3.4 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. However, some features of our website may not function properly without cookies.

4. How We Use Your Information

We use the information we collect to:

Provide and deliver our services, including scheduling and conducting consultations
Respond to your inquiries and communicate with you about our services
Send you marketing communications (with your consent where required)
Analyze and improve our website and services
Personalize your experience and deliver relevant content
Conduct remarketing and targeted advertising
Protect against fraud and unauthorized access
Comply with legal obligations

5. Data Retention

We retain the personal information you provide when booking consultations or contacting us for as long as necessary to:

Fulfill the purposes for which it was collected (delivering our services)
Maintain our business relationship with you
Comply with legal, accounting, or reporting requirements
Resolve disputes and enforce our agreements

Booking and contact information is retained for the essential delivery of our services and follow-up communications. You may request deletion of your data at any time by contacting us.

6. Information Sharing

We do not sell your personal information. We may share your information with:

Service Providers: Third parties who help us operate our business (hosting, email, scheduling tools, CRM systems)
Advertising Partners: Platforms like Google and Meta for marketing purposes (via pixels and tags)
Legal Requirements: When required by law or to protect our rights
Business Transfers: In connection with a merger, acquisition, or sale of assets

7. Children's Privacy

Our website and services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information as quickly as possible. If you believe we have collected information from a child under 18, please contact us immediately.

8. Your Rights and Choices

Depending on your location, you may have the following rights:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate personal information
Deletion: Request deletion of your personal information
Opt-out: Opt out of marketing communications at any time
Data Portability: Request your data in a portable format

To exercise any of these rights, please contact us through our website.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our website, you consent to such transfers.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our website after such changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us through our website or by booking a consultation.